What is a Trademark?
Trademarks are symbols used by a business or trade to distinguish their goods or services from those of other players in the market.
Commonly-used symbols to identify a trademark are ® and ™. The two symbols are different in the following ways:
- ® refers to a registered and protected trademark under trademark laws
- ™ identifies that the mark is being used as a trademark by the owner, but the mark is not necessarily registered or protected under trademark laws.
Trademark symbols protect your unique brands, words, logos, letters, names, signatures, numerals, devices, headings, labels, tickets, shapes, colors, aspects of packaging or a combination of these concerning your goods or services.
Benefits of Registering a Trademark
A registered trademark is a form of quality assurance to your customers and clients, sending a message to them that you take pride in your business and all the work you have invested in it.
Trademarks can prevent other parties from using your distinguishing product or service, and benefiting economically from the goodwill and market value that you have invested in creating.
Having a trademark gives you absolute rights to control the use of the trademarked sign for distinguishing purposes. Without a trademark, in the case of a dispute, the only recourse is for you to go to court to rectify any imitation and/or infringement of your brand or name.
International Legal Protection
Any claims you make against any infringing party that uses your trademark without your permission may be enforced beyond the geographical limits of Singapore — for instance, in 83 countries that are signatories to the Nice Convention or through the Madrid Protocol System. This means that you may be able to stop infringing parties in other countries from using your trademark (via an injunction), seek an accounting of profits, or even seek damages from the offending party for unauthorized use.
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Compliance with Local Laws
Why do you need a Corporate Secretary?
Section 171 of the Singapore Companies Act, Chapter 50 requires ALL Singapore Companies to appoint a Singapore Company Secretary to handle ongoing statutory compliance matters.